ONE PARTNER.
ENDLESS POTENTIAL.
For years, you’ve known us by many names: Apollo, BDS, WhiteHawk, BTR, MAG, and MAAS. Each one brought its own expertise, its own people, and its own successes. Now, these strengths have united under one unified brand.
individually we were strong, but together
We’ve brought together the best of each organization to create a partner that delivers deeper capability, seamless integration, and a more strategic approach to growth.
built on decades of experience
a collective of experts aligned around your goals
limitless possibilities to support your go-to-market strategy
together we’re breaking down silos and building ecosystems
Every great in-store experience starts with a clear view of what’s possible. We capture, analyze, and visualize every detail to turn ideas into precise, actionable plans—aligning data, design, and storytelling to bring your brand vision to life.
Our warehousing and construction teams assemble the core elements of your retail environment. Every fixture and display is protected, pre-kitted, and delivered exactly where and when it’s needed.
This is where design meets the customer. Our teams manage installation, merchandising, and activations that turn plans into immersive brand experiences. Every display tells a story that sells.
We maintain, monitor, and train to keep every installation performing at its best. Through data, audits, and real-time support, we ensure fixtures and displays stay consistent, compliant, and as strong as day one.
one signup. endless possibilities.
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what will you channel?
Your strengths have power. Your story has purpose. When combined with the right partner, the possibilities are endless.
At Channel Partners, we hire people for their potential and give them the room, tools, and support to take it further than they ever imagined.
channel your Leadership
Whether you're leading a team, a project, or an idea your leadership shapes the future here.
channel your Expertise
Bring what you know. Grow what you don’t. We invest in training, mentorship, and hands-on learning.
channel your Passion
We believe passionate people build exceptional careers and make meaningful impact.